Amazon is Google 2.0
Amazon.com Inc is known in the advertising industry as the sleeping giant because the world’s largest Internet retailer harbors a trove of consumer-spending data…
Amazon is a singular company. They run a gigantic retail operation virtually at zero profit. They excel at delivering goods to customers in an inexpensive, efficient and satisfactory way. In many ways, Amazon is the perfect store.
They just do not make money from selling. What is their long-term business plan, then?
It’s simple. They are the new and improved Google. Google 2.0.
Google entices users with an exceptional search engine for free. Millions search there. Google takes the knowledge of what people search, and resells that knowledge to advertisers.
Amazon entices users with an exceptional shopping experience, and takes almost no cut. Millions shop there. Amazon takes the knowledge of what people actually purchase, and, now, is reselling that knowledge to advertisers.
If you were to pick a knowledge base to market your product, would you rather get the users that search for your product or the users that buy your product? Me too.
There it is. Amazon just became a mighty player in the ad-selling arena. And Google faces yet another behemoth to go against.